United States

Le Specs launches Luxe range

Having developed a cult following for its signature brand of daring designs, Le Specs amplifies its approach to eyewear introducing, Le Specs Luxe. Luxe reveals a new dimension for the label, presenting a sleeker and sartorially elevated interpretation of its aesthetic through innovative frame materials and elegant finishes.

With sophistication on high priority, the Luxe collection takes things up a notch with standout styles that are chicer, stronger and more refined. The result is an edit of impeccably dapper and covetable premium eyewear. 

Inspired by summers in the French Riviera, highlights of glacier blue, rose and ecru compliment a tonal base palette of silver and gold. Classic Hollywood charm is referenced in modernised 1950s styles with tasteful tortoiseshell contrasted by mirror lenses and sleek metallic elements. 

The distinctive round lens is updated by structural acrylic ‘hood’ detailing on the upper frame while the cat eye styles have reflective futuristic features. Clean and minimal looks are spliced with architectural foundations to establish a unique appearance. 

Designer Hamish Tame says of the collection, “The launch of our inaugural Le Specs Luxe Collection is the result of our progression over the last few years globally. Our growth through the top retailers internationally has shown the potential for a premium quality collection at an affordable price. The collection has an air of sophistication, while still staying true to the irreverent and youthful nature of Le Specs.”

The campaign presents as contemporary headshots, shot in studio by photographer Liz Ham, whose unconventional flair focuses on shape and structure. Hair is pulled back and make up is understated by Sarah Tammer, to accentuate the luxurious frames. 

Le Specs Luxe hits stores from April 27, priced at $119.